"You Must Run Effective Promotions" Axiom Review

4. You Must Run Effective Promotions

Used equipment can be sold anywhere. Build your list, do email promos. Exploit your website.

This is exactly right! It is far more profitable to run effective promotions to avoid sending machines to the auction house at all costs.

On, suppliers can run a pay-per-click campaign to feature their "hot list" assets on the top of the homepage and/or feature their storefront on the homepage. Suppliers can also run their own specials for free which appear on the bottom of the homepage on a carousel.

By running a pay-per-click campaign through, suppliers are getting highly-targeted (serious) buyers, and only paying for those who are curious about their product.

For the first suppliers to signup, they can list Featured Products and be a Featured Seller for free.

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